OUR STORY

Every jewellery has a story and every story has a beginning. Over 50 years of historic legacy and passionate craftsmanship are resonating in The Jewels - a globally-inspired jewellery brand. Embodying subtle amalgamation of heritage and style, The Jewels was a brainchild of its founder and visionary Manoj Jain. Driven by his love for collectibles, he stepped into the world of Jewels in the year 1970. Credited with being one of the first Ivory Jewellers in the country, he naturally developed an interest in Gold, Silver and Precious Stones and penetrated into the market for the same owing to the infamous Ivory ban in the year 1986. His efforts were accredited in the year 1990 when he received the award for highest exports in India by Shri Ashok Gehlot, serving as the current Chief Minister of Rajasthan.

DAZZLING MILESTONES:

A Jewellery connoisseur, Romeo Jain, joined the family business at the age of 19. Both pioneering and traditional, his eye for detail and understanding of the craftsmanship led to the expansion of one of the most-trusted Jewellery export houses in the nation. For years, he meticulously streamlined the operations while working closely with his father, who had successfully cascaded his love for jewellery to his son. The father-son duo have victoriously gained a strong foothold in over 20 countries including the United States, Italy, Germany, Thailand, Nepal among others. Owing to their strong business acumen and a profound commitment to India’s cultural heritage, The Jewels is being trickled down to the next generation.

MOVING FORWARD:

Equipped with not just the lineage, but also the right skills and the vision for the future, Jasmine Jain is now representing the 3rd generation. Having taken a step further to enhance the legacy, she is venturing into the retail sector with the aim of giving every household an access to India’s rich and alluring culture, the glimpses of which have beautifully been expressed in the intricate designs of The Jewels' handcrafted jewellery. Having pursued Jewellery designing from Indian Institute of Gems and Jewellery and Masters in Digital Marketing from King's college London, she is determined to innovate and strive for new benchmarks in quality, creativity and design.

As jewellers, The Jewels have managed to leave an indelible imprint on the industry. We aim to work tirelessly towards providing our customers with the best quality and innovative designs that are cherished by generations to come. Every Jewellery piece is intricately designed and delicately put together at our workshop where the artisans make use of the most traditional processes to keep the authenticity of the craft intact.